As always I’m not inclined to recommend a product or service unless I think it’s something special, can enhance or improve a small businesses productivity or are innovative to cold calling and/or telemarketing. Vontoo definitely covers all three criteria. This company was brought to my attention recently by Megan L. a public relations exec and loyal reader who thought her client might make for a good story. Boy was she right. “Vontoo is the first permission based ,on-demand messaging system to deliver pre-recorded voice messages to any land line, mobile or internet based phone system in the US or Canada..“ Now, most of you know how I feel about automated voice systems. I hate them. I am a big supporter of the “live person approach” to reaching customers. Vontoo has actually changed my mind….a bit. Here’s why…
Founded in 2005 by entrepreneurs Dustin Sapp and Bob Compton, Vontoo is the leading provider of on-demand one to one marketing software, services and integrated solutions and replaces impersonal methods like auto and predictive dialers to reach customers in a more personalized way.
The benefits of using Vontoo:
The calls focus primarily on your targeted audience-No cold calls.
Vontoo’s service is available to businesses of any budget.
Vontoo can be used primarily to enhance any marketing, sales or advertising campaign.
The cost is roughly 10-15 cents per minute (prices vary depending on volume)
Vontoo can be used as a gentle reminder to slow paying customers of an upcoming due payment.
Because it’s a permission based service, Vontoo targets only those clients and prospects who have requested info or are familiar with your firm.
Vontoo can be used for contacting season ticket holders with special info -on demand and can be used to call 5 or 5,000,000 people.
Because it’s tailored to the prospect or customer, each receive a unique message. It’s up to you to determine how specific. This also allows each of their clients to send the right message to the right person in a medium that’s appropriate to the prospect’s needs.
Call recipients can elect to opt out of future calls at the end of each call hence the value of being a “permission based service.”
You can also track who’s listening to the messages and who isn’t ,making the service more cost effective and your marketing campaign more fluid.
This unique voice marketing solution is perfect for customers in the entertainment, marketing, motivation and training business, sports marketing and virtually any business looking to increase their marketing efforts in a personal and unique way.