Earlier this week I had the good fortune to be interviewed for, then quoted in, an article about small business blogging in the San Francisco Chronicle.
The article makes some excellent points about how small businesses can and are making use of blogs for marketing purposes, even as direct sales tools.
Here’s a couple of the more salient ones:
Another key element is that a blog allows small businesses to position themselves as thought leaders in the marketplace. For example, one law firm interviewed by the Chronicle said their “blog allows them to keep clients up to date on news in their field and impress potential clients with their knowledge.”
The article devotes an entire section to small business blogs, along with quotes from bloggers listing ways these ubiquitous “online journals” have helped their business.
If you’re a small business owner considering starting a blog, let me encourage you to take a few minutes and read this article. I think it will go a long way toward convincing you of the efficacy of using blogs for business and marketing purposes.
Let me also encourage you to contact some of the small businesses mentioned in the piece. I know those folks would be glad to share with you the value they’ve experienced.