Each week or so I want to feature a small business blog. I think small businesses can make the best use of blogs for marketing purposes of anyone I know.
I mentioned in another post Lincoln Sign Company as the model small business blog. My friend, J.D. Iles, gets it when it comes to blogging.
Another, more recent entrant into the small business blogging community is Jane Genova, a speechwriter and ghostwriter. Jane has a resume a mile long listing such credits as the Wall Street Journal, New York Post, and many others. She was even a ghostwriter for Lee Iacocca at one time!
Jane is an independent professional. A freelancer. She has just recently started blogging and has taken to it like a duck to water. I’m amazed, not only at her writing ability, but at the response she is already getting in terms of comments and trackbacks. (I’ll explain what those two terms mean later.) I had the privilege of helping Jane get the site up, doing a little graphics and layout work. I also gave her a few pointers on blogging (talk about the student teaching the master).
Jane used a blog platform called Typepad. It’s an easy-to-use system that is also very inexpensive. It seems to be the platform of choice for many solo entrepreneurs and independent professionals. I’ve seen quite a few CEO bloggers using it as well.
At some point, I’ll go into greater detail as to why I like Typepad as a publishing platform. Suffice it to say I like it enough I use it on my blog.
In the meantime, pay Jane’s blog a visit. You’ll be amazed at her writing ability and, if you pay attention, you’ll learn something you can apply to your own blog writing style.