I´m back from a week off and ready to offer more tips. With a new book hitting the stands and a new marketing campaign under way, I came to some realizations"?¦.
I couldn´t afford to live on my royalties alone.
I needed to promote my book on a consistent basis
I needed to continue to write to keep the creative juices flowing while developing my craft.
Writing for a living would allow my work as a telemarketer to be more enjoyable
Keeping all of this in mind, I decided to put a few more ideas to work.
Because my dream had always been to write full time or at least more than 50% of the time, I needed to find ways to generate income while promoting the book. The first step was to begin teaching workshops on cold calling at the SBA (Small Business Administration) SBDC (Small Business Development Center) The Learning Annex, Fort Mason Center (in San Francisco) and in house coaching sessions. This would allow me to gain exposure for my firm as well as my book which I could sell at the workshops while generating profits through my workshop fees. I soon realized that the money is not necessarily in book sales but in speaking engagements and consulting fees. The workshops would also generate cold calling, consulting, coaching fees, and writing assignments for press releases and telemarketing scripts. Next, I contacted www.allbusiness.com about blogging for them as well as other trade publications about specific writing assignments. Allbusiness.com would generate a regular paycheck and create opportunities to promote my book and other services in addition to garnering exposure as an author and consultant.
Finally, my latest venture is a newsletter/mini magazine titled, Small Business News Monthly which is an expanded version of my column, offering small business advice, entrepreneur spotlights, cost effective advertising space and stories important to small business owners. This gives me the opportunity to write the kind of stories that I want as well as promote my business while generating income from subscriptions and advertising. You can get a free copy of the newsletter as well as advertising rates by e-mailing me.
A year and a half after my book was published, my book sales have increased, my consulting services and workshops are generating fees on a regular basis. My column is read internationally and my next book on promotion is due out later this year. Oh and by the way, I only take on 1 or 2 cold calling accounts a month, meaning that I am writing and promoting more that Â½ of the time. All of this from a 116 page book on cold calling.
The bottom line is this"?¦
"?¢ Build your writing career around topics you know and love.
"?¢ Check trade magazines for writing opportunities
"?¢ If no one will hire you, then hire yourself by creating a publication(like a newsletter) centered on your expertise or industry.
"?¢ If you decide to publish a book (and everyone should) consider speaking engagements as a way to generate sales, clients, writing assignments, and promote your work.
"?¢ Blogging sites will often pay you for writing about your expertise in your field.
Tony Wilkins is the owner of Telemarketing Consulting Services and author of "Telemarketing Success for Small and Mid-sized Firms´ available in most bookstores and online at www.amazon.com and www.xlibris.com you may also find out about his workshops and services at
http://stores.ebay.com/telemarketing-success via e: mail at email@example.com or phone 415-267-4872 .If you´d like to be notified of a new posting for this column, please contact Tony Wilkins at firstname.lastname@example.org