I want to tell you the story of how I began my writing career and how it´s used to promote my business. I also want to offer some tips for promoting your business through the written word.
My writing career has been a long time coming but it didn´t happen overnight. I´ve wanted to write for as long as I can remember. I wrote and performed my first play in the 4th grade and wrote poems all through my childhood. I never knew whether I had any talent or not, but I did know that I wanted to write. Over the years I would work on screenplays and dream of publishing my first novel. I sent queries to publishers and agents for years without landing representation. But I never gave up. I decided to open my own telemarketing firm as a way to save up enough money to write full time (I was young, naÃ¯ve and really stupid back then). What I didn´t know was that running a business was a full time job requiring nearly all of my attention and time. So I put my dreams on the back burner for the time being. Ever have a restless need to do more with your life? That´s the way writing was (and still is)s for me. I couldn´t just give it up so I would have to find a way to make it happen. Since no one would hire me to write, I would just have to hire myself. So I created my first monthly newsletter in 1997, titled "Telemarketing News". This would allow me to generate more exposure for my growing firm, write about a subject I know a lot about, develop my talent, and make a few bucks to boot. The series did exceptionally well and helped land several accounts for my firm. Although I was happy to write my newsletter, I still had a book in me that I wanted and needed to write. I had an idea for a cold calling book designed to help small and mid-sized firms create a telemarketing plan that would work. Once again I sent queries to publishers and agents in hopes they would see the potential of the book and offer me a deal (again naÃ¯ve). After many tries and a lot of postage I dropped the notion of landing a book deal. Depressed and thinking I would never get a book published, I returned to writing my newsletter and generating new clients. But that feeling of unfulfilled dreams kept coming back to haunt me. I became frustrated with my work despite making lots of money; my newsletter wasn´t giving me the same exhilaration I once enjoyed. In short I had given up on my dream and so I needed to find a way to make it a reality or die trying. And then it happened. I received a promotional kit from a vanity publishing house describing the advantages of self publishing. I admit, I was skeptical and realized that it wouldn´t be cheap to self publish. And then the doubts emerged. Would I make any money? Would anyone buy the book? Is this a reputable firm? How would the book be distributed? What about marketing? And on and on and on. And then I had an epiphany. I realized that if I didn´t take this step, and take a chance on myself; my life would remain the same. However if I did take that chance, my life would be different. Maybe better maybe worse but definitely different. I wouldn´t be just a consultant or a telemarketer; I would be a writer as well. Our dreams are what make us get up in the morning. The hope that we can be everything we could possibly hope to be and more. Sometimes we get there by traditional means, sometimes our dreams come to us by unexpected ways and are handed to us. And other times we have to make our dreams come true by making things happen. In September 2004, "Telemarketing Success for Small and Mid-sized Firms" was published by Xlibris Publishing.
Next Column: Part Two-Now that I´m an author, what´s next?
Tony Wilkins is the owner of Telemarketing Consulting Services and author of "Telemarketing Success for Small and Mid-sized Firms´ available in most bookstores and online at www.amazon.com and www.xlibris.com you may also find out about his workshops and services at
http://stores.ebay.com/telemarketing-success via e: mail at email@example.com or phone 415-267-4872 .If you´d like to be notified of a new posting for this column, please contact Tony Wilkins at firstname.lastname@example.org