Home stretch people. I don´t know about you but I´m exhausted. I hope the past 25 tips have been helpful here are the last five"?¦.
26. Contact your local Chamber, rotary club, church or other organization about offering limited pro-bono work to their members.
Its´ a great way to generate interest in your services and if you provide a free consultation or workshop it can lead to landing an account with a new prospect. Keep in mind that you don´t always need to provide services for free (you´ve gotta eat after all) but if you can provide some work pro bono, it can often lead to big bucks. Small business organizations are always looking for ways to make their amenities more valuable to its members. Offering to conduct a free (or low cost) workshop enables you to receive more exposure as well as land a few extra accounts. Prospects enjoy learning easier ways of running their business and if the info is free, even better. How you make your money is by exploiting the fact that not everyone is willing to do the work themselves, which is where your expertise comes in handy and where the big bucks lie.
27. Diversify your business portfolio
This has nothing to do with and IRA or stock portfolio (although it´s a good idea to do that too) but rather diversifying your services or product development folks. Anyone who knows me either professionally or personally knows I´m always creating new products and services to offer my customers and prospects. The more you can offer, the more likely they are to buy from you. This strategy also makes sense from a cross selling stand point. Here´s an example, Martha Stewart´s products all cross promote themselves and each other. Her t.v. show promotes the magazine which promotes the K-Mart line which promotes, well you get the point. Here´ another example. I have several types of clients. The ones that A)want to learn cold calling tips via my workshop but want to do the work themselves. The ones that B) don´t want to come to a workshop but are willing to buy one of my books. The ones that C)Don´t want to know how to cold call, so they hire my firm to do it. The ones that D) need consulting to get started. The ones that E)only have time to read my column.
While I´m no Martha Stewart (yet) I have taken a page from her book (pun intended) promoting my book in my workshops, which promote my services, which promote my column"?¦. You get the point.
28. Look to professionals who are more successful and emulate what they do minus the bad habits
They were once called mentors. And while not many professionals have time to mentor anymore, there is nothing wrong with respectfully observing how a successful business associate goes about running their business. I have a mentor who was once a client and taught me many things about investing as well as better ways to cold call. Because she was successful in her practice I tried to emulate a lot of her good habits as well as learn from her mistakes. And I did it simply by asking questions, listening and observing. While I don´t see her very often anymore I do run into her at networking functions a great deal. She was even at my book launch party, which was a proud moment for me because I felt as if I had come full circle (she was one of my first accounts here in San Francisco). Her advice has been invaluable to me over the years and continues to be worthwhile. Thanks Suzanne"?¦.
29. The time to bring in new business isn´t when you need it but when you don´t
I felt compelled to add this tip to the list because of the number of colleagues that tell me they are swamped and don´t need any new business. WHAT????? Maybe it´s me, but does anyone else remember when the economy was really in the toilet and very few small businesses were actually making money? While my firm didn´t experience a decrease in business (I actually did almost 3 times my normal business because prospects really felt telemarketing alone would save their businesses) many of my colleagues did. Quite a number of them went out of business or had to take on part time work to stay afloat. This made me realize that when you have more business than you can handle it´s time get really organized or hire extra help, not slow down or stop your marketing/sales campaign. You always want to be in a position to realistically accept as many projects as you can handle because trust me, the work will slow down eventually. You never want to be in the position of scrambling to find work.
30. Send out press releases to let customers and prospects know about any new services your firm offers
Press releases are making a comeback and aren´t just for books or large corporations anymore. I was exposed to the power of press releases after my book "Telemarketing Success for Small and Mid-sized Firms´ was published in 2004. After which, I started sending press releases to prospects and clients for all of the services my firm offers. Sending a press release is a subtle, but effective way to let prospects know your company has new products/services available. Its´ self promotion that´s both cost effective and profit making.
There you have it. 30 ways to increase the profits of your small business in 30 days. I hope you incorporate several of these tips into your current business plan. And once again, let me hear from you. I want to know if any of the tips worked and if so which ones. Good Luck"?¦
Tony Wilkins is the author of "Telemarketing Success for Small and Mid-sized Firms´ available in most bookstores and online at www.amazon.com and www.xlibris.com you may also find out about his workshops and services at
http://stores.ebay.com/telemarketing-success via e: mail at firstname.lastname@example.org or phone 415-267-4872 .If you´d like to be notified of a new posting for this column, please contact Tony Wilkins at email@example.com