Have you ever had that feeling in the pit of your stomach that working with the prospective client you just met would be a prescription for disaster? Do you listen to it? I’ve found through experience that it’s wise to listen to that feeling. You probably have too.
Rob Levinson, a marketing consultant who writes for StartUpJournal.com, uses an eight minute test to screen new clients. He says that the following questions are key.
1) Does the prospect have a sense of humor?
2) Is the business story compelling?
3) Will the assignment propel my career?
4) Will I be treated like a vendor or partner?
5) Are they responsive?
Using a standard method to size up potential clients is a good idea. You probably have a standard process too. Or perhaps Rob’s ideas could work for you. Take a look here and see what it’s all about.
Do you have a special way to size up prospective clients? Tell me about it by leaving a comment.