Recently, after I opened an email “HARO,” the journalist/publicist matchmaking brainchild of Peter Shankman, I discovered another clever entreprenuer. He characterizes himself as a “pretty simple guy,” and maybe that’s what makes his newest big thing, well, so clever. Jason Sadler decided to sell the upper-half of his wardrobe. It’s shirts only, but he’s selling every day of the year at face value. January 1st fetched a dollar and December 31st cost $365. You get the idea. So, naturally, I had to interview this publicity smarty-pants:
Leslie: How did you come up with the “I Wear Your Shirt” idea?
Jason: There is no secret sauce, maybe a tiny bit of black magic, but no sauce. I’m a passionate marketer and always thinking outside the box. I am always trying to think of things I do daily that I could promote and make some extra change from.
Leslie: How much time are you devoting to this project?
Jason: I launched the project in October of ’08 and didn’t sell a day for a month. There was a ton of time spent on twitter, facebook, sending e-mails to contacts, and contacting potential companies with no result. I spent countless hours early on and even now with 300 days sold, I continue to shuffle through e-mails, grow my facebook/twitter following along with creating fresh content everyday for a new company. In summary, about 8-10 hours a day!
Leslie: Did you expect all the media attention?
Jason: I don’t think it will hit me until the last day sells. I do have a bet with a close friend who thinks I am going to be sitting on Oprah’s couch, but I just can’t see that happening for wearing shirts. Being written about in The New York Times was pretty awesome.
Leslie: What’s the best part of this gig?
Jason: Meeting all these companies and people like you! [Editor’s note: Gosh, thanks.] I’m basically creating another folder in my personal rolodex. There are so many fun companies and people that have engaging products/services.
Leslie: Do you see a reality show coming out of this? Seriously.
Jason: What TV network would that be on? Hah. I don’t know to be honest. I am the person I am and if people find me entertaining, that’s great. It would definitely be amazing to grow from YouTube and Ustream.tv to a reality show.
Leslie: Please tell us about your daily Ustream.tv broadcast. How does it work?
Jason: Every day at 3pm EST I wear the company of the day’s shirt and chat with the people who come to watch. Some days I have 2,000 people watching and other days I have 200. I try to get out of the house and be at interesting locations but find that it’s not a huge change in amount of viewers. I don’t talk about the company’s shirt the entire time and I don’t pitch who they are. I talk about them for a few minutes and then just interact with the people watching. Ustream.tv has been a big supporter of me from the beginning, especially January 1st when I wore their shirt, but also getting me featured and helping me grow my audience.