The words you write and the words you speak are unquestionably important to your business success. However, they rarely burn an impression into your audiences mind. That’s why you need graphics.Think of graphics as the road sign for your audience be that customers or partners or prospects or suppliers or employees. Good graphics and a few select words can define your brand.
Think I’m overstating the importance? Think Different. Enough said.
While a good image and tag line can define you positively, getting it wrong will damage your brand. Think of your logo as a road sign. It tells people what you are and what you want them to do.
What you don’t want is mish-mash of visual confusion that will confuse and bewilder people.
Avoiding mistakes is just as important as getting it right.