It’s quickly approaching Labor Day weekend in Wine Country… and the tourist trade is down. Restaurants are slow, bar crowds are thinning out earlier than usual. The Swiss Hotel is off on their wedding reception business and Ben and Jerry’s is busier than most stores of late. Parking spaces are readily avaiable downtown. However, some tables are difficult to come by as the park in the center of town fills up early and the picnic tables go fast.
Yet, signs – the type that advertise the restaurant’s specials – in Sonoma, Napa, San Francisco, New York, Chicago and even Mill Valley- home to Tyler Florence and his new kitchen store – are still placed on the sidewalk each day. And, these signs are signs of what is going on inside the various restaurants.
Fuzio in San Francisco was begging for customers some week’s back, offering Happy Hour specials that seemed impossible to create and sell for such a mere pittance of what was being broadcast on their sign. That was a bad sign to customers walking by.
And, driving down any street in
It is simple. It is bright. It’s a magnet for the hungry travelers wanting a simple wine country experience. Kinyon Gordon, owner of Kinyon Culinary has recently opened a new caf? (more on this later), at the Napa Valley Culinary Centre, also home of Tulocay and Co. Gordon has an innate instinct nor only for food but for simplicity in graphics and advertising. His signs says it all. A short blurb. A few graphics. And, viola, you’re inside the caf? enjoying food that is equally, tastefully done.
It’s Labor Day weekend.. I hope it’s a bail-out holiday.