Nordstrom, in a sign of the times, announced this week that its customers — beginning in September — will be able to buy from Nordstrom online and pick up their purchase in a Nordstrom store.
The Seattle-based retailer currently is testing the service out with items from women’s apparel, men’s apparel, women’s shoes and cosmetics. Come September — presumably when the kinks have been eliminated — the convenience will be available for all merchandise.
Nordstrom, of course, is known for superior customer service, and, in keeping with that, the store says that it sends an online customer an e-mail confirmation within an hour of receiving an order during normal business hours. Once a customer has the confirmation, she may pick up her purchase in her store’s customer service department.
Multi-channel options are a must for today’s retailers, and Nordstrom is one more merchant working to make shopping easy on its customers.