Small Business Q&A
I just need your advice please. I started a web site where a business owner can add their favorite keyword or phrase that will link to their web site. The cost is $1 for a permanent link and even includes mouse over description. This is much better than pixel advertising where only a ‘dot’ is displayed for a dollar. Eventually this site will generate decent traffic. What is the best way for me to generate some business without paying to advertise? I think small business owners would love to know about this.
Well, here’s the real truth about this type of advertising. It’s a fad that will fade faster than you can say “show me the money.” I heard about this type of marketing system a few months ago and frankly I don’t think it benefits people much. But if you are convinced you want to go forward with it, you should be able to market it just like any other product. Take a look at 8 No Cost Ways to Market Your Business.
One thing that would be valuable for you to think about is your statement about generating business without paying to advertise. You are asking other business owners to “pay to advertise” when you are not willing to do it yourself. We normally get back the same type of message we send out. Is that what you really want?