It’s a common struggle businesses face. Getting applicants into a store or office for an initial interview isn’t always possible. Sometimes, the interviewee is out of town. Other times, you want to keep your hiring process discreet without having applicants show up in bulk to your facility. In these instances, a digital interview might be the next best option.
What Is a Digital Interview?
A digital interview takes place online. Instead of conducting a phone interview, where it is impossible to gauge non-verbal cues, a digital interview allows for a face-to-face connection. Interviewers can see how a person reacts to questions.
Interviewers are also able to share their screen, showing presentations about the company or videos for the interviewee.
Although the benefit of a digital interview are clear, many businesses shy away from this approach. One of the biggest reasons companies still opt for phone interviews when an in-person interview is impossible is because it is more technologically burdensome to set up. It requires a strong Internet connection and a digital meeting place (such as over Skype or GoToMeeting). Relying so heavily on technology can sometimes pose a challenge, which can taint the interview process.
Is digital interviewing right for your business? Here are a few questions to ask yourself when deciding.
Will the Position Require Customer Interaction?
Small businesses are often judged by the customer’s in-store interaction. If you’re hiring a customer service representative who will work with your buyers in person, it’s important you know how he or she communicates nonverbally.
Digital interviews let you get a better indication of how approachable your applicant is. You can see how often they smile and get a better gauge of what your customer’s first impression of your business will be if you hire them.
Are There Specific Physical Attributes You Require for Your Position?
There are few positions that can legally require a person to look a certain way. However, if you’re hiring a model or for another position with specific physical requirements, you can see first-hand if the person lives up to his or her headshots and profile with a digital interview.
This is also true for businesses looking for someone who is clean cut. By holding a digital interview, you’ll be able to see the person in their everyday attire. You’ll see how they groom themselves and fix their hair. This gives you a more accurate idea of what your customers will see on a daily basis.
Do You Require Your Employees to Have a Strong Grasp of Technology?
Because digital interviews require a little more technological savvy, they’re especially ideal for positions requiring employees to have a solid grasp of modern office technology.
Onboarding a new employee takes long enough. Teaching them new technology also requires a learning curve, no matter how smart they are. Still, the more adept your new employee is at familiarizing themselves with general technology, the easier it will be to teach them how to use your company’s software and apps.
It will also ensure your employee adapts to the use of the technology. For example, if you use an online scheduler to share your shifts, your new employee cannot use the excuse that they missed their shift because they are not used to checking apps to find out their schedule. The new employee will be able to learn the new habit quickly.
Is Digital Interviewing Right for Your Business?
The answer is, it depends. It can be trickier to set up a digital interview than a phone interview. Still, the benefits can pay off if you need someone who interacts with customers regularly, who has specific physical attributes, and who is keen on learning new technology for the job.