A while back, I wrote Don’t Get Caught Up in Launch Fever. Since then, I have noticed a lot of pre-launch hype for home based business – including for one that never took off!
Buzzirk Mobile – Starting around June of 2009, the buzz started for this company. It was a company that was supposed to deliver some new tethering technology that would allow you to use your cell phone as an internet appliance along with your computer. It would have been like a combined cell phone and netbook service all in one. Thousands joined but it never got off the ground! If you go to their site (buzzirk dot com) there is nothing but a parked page.
Donald Trump Network – Beginning early in 2009, the buzz started for the ‘Trump Network’. It was a network marketing opportunity endorsed by Donald Trump. The Trump Network is to provide health supplement products. As I write this article in late October 2009, this has not yet launched even though the original launch date was set for mid-October. Thousands of people have joined and are promoting it.
Yoli Blast Caps – Yoli’s products are called “blast caps”. The idea is you fill a certain sized beverage bottle with water, attach the blast cap to the top, press – and voila! The cap contents ‘explode’ into the water creating an instant drink. The formulation is a proprietary blend with low sugar and fortified with nutrients. The buzz for this product started in the summer of 2009 and as of the present time, it has not yet launched. I am unclear on how many people have joined this, but there has been significant pre-launch promotion.
Why do people join these opportunities prior to a company even being launched? To understand the answer to that question, it’s important to understand network marketing as a business model. In a network marketing business, you make money in part by enrolling other people in the business. The people you enroll are referred to as ‘downline’.
What typically happens is that network marketers with large downline organizations join the ‘pre launch’ company and convince their downline to come along. In this manner, the network marketer gets instant leverage in the new company. Unfortunately, many times there is a blind trust relationship going on where the downline people simply join the pre launch company based on that network marketer’s recommendation and nothing else.
This might make the high ranking network marketer some instant money but what about the people that follow him or her? Often those people struggle to make it in these new companies because they have not given it the proper research and consideration. The things that attracted them to the prior company under that network marketer may not exist in the new company. Therefore, they may lack the proper passion for the products and services, creating a certain recipe for failure.
The bottom line is that you should not join a company just because it’s ‘shiny and new’ or because someone tries to coerce you to join. Make up your own mind! Give these companies the same scrutiny you would give any company when deciding whether to join it or not (if not more). After all, like Buzzirk, they may not ever get off the ground at all!