Just about every Fortune 500 company in the world has a professional
video conferencing system, enabling their executives to communicate
with each other, “face to face” through a TC/computer screen. Meeting
face to face is important and best, but there’s only so many cities or
countries you can go to in one day.
Phone calls, email, fax and mail can only go so far.
The next best thing is a video conference solution. I know most of
you have Skype, ooVoo or some other solution for PC based video
conferencing. However, as your business grows, you might find that a
more robust solution, such as what I call a professional video
conference solution is best.
One of the leaders in video conferencing is Tandberg
and in this Q&A below their spokesperson helps demystify VC
solutions and explains why a PC based solution might not be the right
option for you.
Is there a particular type of small business who uses a video conference solution?
While there are certain verticals and types of SMBs that might be
more predispositioned to use video than others, we believe that video
can help just about any size business in any vertical market. SMBs that
would be particularly strong candidates for video solutions are
- Have executives who travel frequently to meet with customers / partners / colleagues, etc.
- Have a geographically dispersed work force.
- Need to scale resources to compete with larger companies.
- Are looking to reduce their carbon footprint and take a greener approach to their business.
Industries where we have seen growth in video deployments include
financial, manufacturing, professional services, communications and
retail. We have customer examples from these sectors that I’d be happy
to share if you’d like.
How do they decide between needing a video conference system such as Tandberg provides vs a PC based version?
We offer a full range of video solutions, from our PC based
solution, Movi, to our high-end Telepresence T3 so we can customize a
visual communications program for any type of customer. It really comes
down to the goals a customer is trying to achieve. The great thing
about investing in a video conferencing solution is that you can start
small and build on your investment as you grow because all of our
products are built on open standards and designed to work together and
with third-party solutions. Some other PC video and video conferencing
providers are proprietary, so you can only talk to others who use their
products and software, like Skype. We believe these types of solutions
are not sustainable in a business environment where people need to be
able to conduct business securely and with a variety of customers,
partners or suppliers who may use different solutions.
The three key things SMBs – or any business for that matter – should
consider when choosing visual communications solutions are:
1.Quality of video
2. Total experience; and
In order experience the optimal benefits of video communications, HD
quality is absolute. With anything less than HD video, you quickly
begin to lose the connectedness that you feel with the person on the
other end, because facial expressions, reactions and visual cues become
less apparent. This is a key differentiator between business caliber
video and consumer video. Secondly, they should consider the entire
video experience – does it allow them to easily connect with everyone
in the organization via multipoint calls? Does is enable them to
collaborate by showing desktops and applications? Is the solution easy
to deploy, manage and scale as they grow? Does the quality the video
projects represent their business image? Lastly, because consumer PC
video solutions are web-based and not designed for business use, they
may be susceptible to security risks, which can result in confidential
information getting into the wrong hands.
What are some range of costs for a video conference system?