I’ve already riffed about the fact that blog post titles are valuable commodities so far as search engines, particularly Google, is concerned. As a business blog consultant I routinely advise my clients to make title keyword-oriented. However, a recent post by Terry Heaton at Donata gave me pause.
Heaton suggests that, due to the “continuing evolution of subscriber-based (RSS) communications,” blog post titles will need to be more clever in order to set themselves apart from the pack.
So, my question is, “Can titles be both keyword-oriented AND clever at the same time?”
Writing good headlines is both art and science where blogs are concerned methinks. Writing keyword intensive titles has always cramped my creative style, but the need is obvious in terms of garnering good SERPs.
Essentially, we’re dealing with two audiences here, the first-time visitor who finds your blog post as the result of a keyword search and regular readers who’ve subscribed to your RSS feed. If I had to weigh things one way or the other, I’d say opt for keywords since regular readers have already indicated an interest in your blog by virtue of the fact they subscribed to your feed.
Of course, if you get your creative juices flowing and have time to spend commiserating over the title, maybe you can do both. And if you’re a headline writing guru, feel free to share your two cents by leaving a comment.