Shoestring Marketing: “SHOESTRING MARKETING”
‘Turn marketing focus to ‘internal customers’
“Smart marketers allocate significant resources to understanding and communicating with their external customers. That, after all, is what marketing is all about. But the same investment in time, energy and money is not always made in communicating to the internal customer — the employee.”
– Treating an employee as a customer and marketing target has great business benefits. It results in a happier employee and gives you tracking data to monitor employee productivity and efficiency. A lot of internal difficulties would be solved if emplyees were treated as customers more often. This article covers the basics of this topic. -ed.