I posted last week about my addiction to all things blog, and about the importance of starting a blog if you are a business owner. In the meantime I have been searching for information about blogs and what keeps people coming back to a blog once you start writing.
I found an interesting post on a forum that I frequent pertaining to this very bit of information. The writer offered some suggestions to bloggers who were not getting much traffic.
One of the points he made is that a blogger should offer people inside information that the reader cannot find elsewhere. This is a wonderful idea, and something that can be used for anyone who owns a company.
Some examples of inside information might include a furniture store offering information regarding various types of wood and why one type of wood might work best for a certain piece of furniture. Another example of inside information might be a jewelry maker discussing the various materials that are used in making her jewelry, where they are from and why they are so unique. For the second example I am thinking of a client of mine who hand makes beaded jewelry. If you are looking to purchase handmade beaded jewelry, you might be interested to know where the beads came from, how they are made, why they are the particular color that they are, and so forth. This might entice you to take a closer look at the stock on hand, and to possibly purchase something because you now know something meaningful about the piece.
Each business out there has some type of knowledge that the lay person is not privy to. Designers know fabrics and what works best for what; fashion experts understand why one type of clothing looks great on one body shape and not the other; automobile salespeople understand the difference between different models and engines of cars; wine experts know what wine goes with what dish.
If you own a business, you are an expert in that area, and you are constantly surrounded by information that the consumer doesn’t know. If you can tap into that information and turn it into an informative and educational experience for a potential customer, chances are you’ll be able to turn that prospective client into a definite customer by teaching him something about your services or products that he didn’t already know, and that might entice him to purchase from you.