Small Business Q&A
I have a good, solid client base and am considering setting up a membership site as a value added option. Where do I start? There are so many choices out there, it’s confusing (and expensive).
Keep your membership site simple in the beginning. That will help you maintain your sanity and lower your overhead costs as you start up.
There really is no need to have full blown membership site software. You can simply password an area of your website and send a new password to your members every month.
I also recommend that you charge a monthly fee, not an annual fee. It gives your clients more control and makes it easier for them to swallow. You’ll have to decide what your market will bear.
There are tons of opportunities for establishing a membership site and it can be very rewarding. Here are a few for you to take a look at just to give you an idea of the different approaches you could take.