What’s your differentiator? As a small business owner, it’s tough to compete on price. You’ll soon go out of business if you try to market your company as the low price leader. And who wants to be the low price leader anyway? Certainly not you.
That’s why it’s so important to make sure that your small business offers benefits to your customer that make you different so you attract the right kind of prospects.
Service is one way to do that. Make it easy for your customers to buy and return time and again. Make each and every one of them feel special — like they’re the only customer you have. You can bet that if you treat your customers in a special way, they’ll become raving fans and drag their friends and colleagues along too.