Search marketing keeps on changing and companies continue to look for useful sources of information to stay on top of the market (and the rankings).
Earlier this month I posted a list of useful books on search engine optimization and marketing. As I mentioned in that post, books can get outdated, so here’s a list of SEO/SEM forums that might be useful.
Lurk all you want or join in the conversation and learn from the experience of others. However, some of the information in SEO forums should be taken with a little bit of caution. Especially more radical tactics.
Recently Barry Schwartz of Search Engine Roundtable launched his own forums with a great group of moderators. This is particularly interesting since the content of his wildly popular SEO blog comes mainly from other SEO forums.
Check out the Search Engine Roundtable Forums
I recently did an interview with the founder and owner of the WebmasterWorld Forum, Brett Tabke and asked him about the validity of information found in forums. Many experienced SEOs advise to take information from forums with a grain of salt. His reply:
Out of diverse opinion comes a consensus. That consensus is most often found in forums after long discussion. It is but one venue of many that people should read. The traditional, reliable, main stream, and well known news sources are also a must read.
I also asked Barry Schwartz of Search Engine Roundtable the same question in a separate interview and his response was:
Very good question. When reading advice in forums, make sure to see how many posts the member has. If they have a high post count, they are more likely to be accurate. However, it is not always the case. Make sure the forum thread has enough discussion about the topic, if it is a single post, then I wouldn´t believe it to be true. But, as you know, SEO is very gray. SEO Expert A may believe strongly in having keywords in the URL, whereas SEO Expert B would say keywords in the URL will hurt your rankings. The bottom-line is that you need to test things for yourself and see what works best for you.
Some good advice!