Small Business Q&A
I just got an email from a search engine optimization firm saying they could get my small business website top search engine rankings — guaranteed. They quoted a rate of about $2000 for six months. My site could sure use the traffic. What do you think?
Guaranteed, huh? Sure you can get on the front page of Google by investing some money in pay-per-click advertising. Can an SEO company get you there by optimizing your site using legitimate techniques in six months? Maybe. But talk to any search engine optimization consultant and they’ll tell you they can’t guarantee first page listings.
It’s the word guarantee that gives them the real heartburn. Search engines like Yahoo, Google and MSN control who comes up first for search engine results pages (SERPs) based on their super secret algorithms. I haven’t met an SEO consultant yet who knows that secret sauce.
The best thing you can do is hit the delete button on that unsolicited email and start educating yourself. If you truly want help from an SEO guru, there are plenty of good ones out there.
You can begin your education right here. Take a look at these helpful articles and don’t forget to look at allbusiness blogger Lee Odden’s Search Engine Smarts Blog for some great resources too.