One of my favorite Firefox extensions is SEO for Firefox. I use it nearly every day in researching keywords, in figuring out sales opportunities, in understanding a market sector. I can’t think of another application that I’ve recommended more times to small business owners over the last 2-3 years.
Let me cut to the important stuff: Right at the top of this screenshot, you can see that you can get market level data about your search. When you have SEO for Firefox running, you get these links just below the search box, but before the results listed below. You’ll see:
KW Research: Keyword suggestion tool info at SEOTools.com site.
Then you’ll get direct links into some terrific Google tools that only the PPC/SEO experts are using.
AW Sandbox: This takes you direct into Google’s Adwords Keyword Tool. Type in a word and it will make suggestions for PPC.
Traffic Estimator: Google tool that gives you traffic estimates by keyword.
Trends: Google’s trending data about the keyword you just searched, plus links to articles and regions of the world where the term is searched most. Can be useful.
Insights: Shows you which searches and variations of them are increasing.
Sktool: Based on your URLs, from your Google Adwords accounts, the Search-based Keyword Tool displays a list of relevant user queries that have occurred on Google.com.
Sponsored Results (this does not actually work any longer. Google shut it down, but it was a stellar option, in my view. You could, at a glance, find out who else was buying that keyword via the ad results themselves.)
100: Simply pulls up the top 100 search engine results in one page (scrollable, of course).
CSV: Lets you download the SERP results into Excel with the stats from SEO for Firefox.
Under each search result, you’ll find the following information (I’ve pulled this in directly from Aaron Wall’s site to make sure I have it precisely right).
- PR: (Google PageRank) an estimated measure of global link authority [TJ note: 10 is the high score and I’ve personally never seen a 10 score on someone’s page, but it must exist.]
- Age: age pulled from Archive.org, shows the first time a page was indexed by Archive.org’s spider. The theory is that if Archive.org found a page so did many of the major search engines.
- Links: (Yahoo! linkdomain) shows a rough estimate of the total number of links pointing at a domain
- .edu Link: (Yahoo! .edu linkdomain ) shows a rough estimate of the total number of .edu links pointing at a domain
- .edu Page Link: (Yahoo! .edu link ) shows a rough estimate of the total number of .edu links pointing at a specific page
- .gov Link: (Yahoo! .gov linkdomain ) shows a rough estimate of the total number of .gov links pointing at a domain
- Page Links: (Yahoo! link) shows a rough estimate of the total number of links pointing at a page
- del.icio.us: number of times a URL has been bookmarked on Del.icio.us. Heavily skewed toward techy / Web 2.0 stuff.
- Technorati: an estimate of the total number of links to a site from blogs
- Alexa: rank based on website traffic . Heavily skewed toward internet marketing and webmaster related resources.
- Cached: (Google site:) shows how many pages from a site are indexed in Google
- dmoz: searches the Google Directory to count the total number of pages from a site that are listed in DMOZ, and the total number of pages listed in DMOZ that reference that URL.
- Bloglines: shows you how many people are subscribed to a particular blog via Bloglines.
- dir.yahoo.com: is a site listed in the Yahoo! Directory or not.
- WhoIs: makes it easy to look up the whois data for any site.
If you want a tool to help you make Pay-Per-Click decisions, SEO decisions, SEM (search engine marketing) decisions, then SEO for Firefox is a powerful tool. On that same page, you’ll also discover more of my favorites, but I’ll save those for another post.