I recently fielded an interesting question I’ll share here: What’s your take on SEO contests as featured in the WSJ?
Personally, I don’t have the time for SEO contests. I am too busy working with clients and marketing our business. Also, it would be incredibly easy for Google or Yahoo quality engineers to map the networks for the contest participants and bring them under scruitiny. I would not want to be associated with others that engage in extreme black hat SEO, which would be necessary to win such a contest. They’re fun at the bar, but online, not for me.
If you do have the time, it is interesting to see what the leaders in the SEO contests are doing with on-page optimization and also by looking at their backlinks to see what types of sites they are getting links from and at what rate.
Otherwise, it’s best to show off your search engine optimization skills through your own company site or by working on your client sites. If you hired a SEO firm, what would you want them working on?