Naturally you want to provide value to your clients and you don’t want to go broke doing it. Also, you’re seeing how much is being spent on some sentiment analysis tools and are a little confused because most of them don’t seem to offer very much or work that well. As one of our clients confided to me, a big vendor told them not to waste time on that vendor’s sentiment analysis tool because it didn’t work at all.
So you’re doing your reading, wondering when this particular wave will be over, wondering what the next wave will be and perhaps realizing that you’re losing the ability to figure out which waves are worth riding and which are worth letting pass.
Fair enough. Take a seat. I’m about to make a product pitch for something you can (we’re thinking) actually use, afford and understand.
First, Do You Have an Hour and 10 Seconds?
Why an hour and ten seconds?
Because NextStage’s Sentiment Analysis tool (NSSA) takes anywhere from ten seconds to one minute to perform most analyses, based on the length of whatever’s being analyzed.
That’s the ten seconds part.
The hour part comes from a webinar-style training to get use to the reports and be able to explain them to others. So far everyone’s only needed one training. One person emailed us their explanation of one report before they sent it on to the client, asking us to “look over their shoulder” as it were.
Second, do you have…oh…US$350 or so?
I chose that number because that’s about what ten (10) runs of our NSSA Advanced tool plus one (1) webinar-style training cost. So for US$350 you get to tell up to ten of your clients just how well their website, blog, product brochure, marketing whatever, is going to do and what they can do to improve it. A single run costs about US$40.
Yes, that’s correct, NextStage’s Advanced Sentiment Analysis Tool includes suggestions on how to improve material it’s analyzed.
Third, “I didn’t know Sentiment Analysis Tools Could Do That”
Well, they should be able to, don’t you think? I mean, the dictionary definition of sentiment is
- Tender, romantic, or nostalgic feeling or emotion
- A personal belief or judgment that is not founded on proof or certainty
so sentiment is a synonym for things like opinion, persuasion, thought, perception and view.
Sentiment Analysis, then, is along the lines of that second dictionary definition and, for the purposes of this discussion, should be considered kith&kin to “opinion” and “perception”.
So if “sentiment” means “opinion” or “perception” and people have opinions on all sorts of material, shouldn’t you be able to a) analyze all sorts of material if you’re doing sentiment analysis?
Just my opinion here and while it’s useful to know the opinion of someone you’re interested in it’s a lot more useful (to me and probably to you) to b) know how to change their opinion and by golly ain’t it c) lots more useful to know all that stuff before you publish what they’ll have an opinion on?
So…if you want to provide your clients with good, repeatable value, a heads-up on how well their creative will do or even the “sentiment analysis” standard of how people are responding to them on the ‘net, NextStage’s Sentiment Analysis tool (NSSA) is the solution for you.
Please contact NextStage for information regarding presentations and trainings on this and other topics.
Links for this post:
- “…programmable device…” and “…how a person is thinking.”
- NextStage Receives First Patent
- Sentiment Analysis, Anyone? (Part 1)
- Canoeing with Stephane (Sentiment Analysis, Anyone? (Part 2))
- Understanding and Using NextStage’s Level 1 Sentiment Analysis
- NextStage Sentiment Analysis, Beta Test, Phase 2
- Once Upon a Beta: My NSSA Experience
- Sentiment Analysis 101 (You can see an alternative use of NextStage’s Sentiment Analysis tool here)
- 21 Sept 2010 – Social Media Messaging with Meaning in Concord, NH
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