With more than 250 million users worldwide, Facebook is one of the fastest-growing social networking sites online. It provides an excellent opportunity to capture an entire new segment of your local, national, and international marketplace.
Advertising on Facebook is proving extremely lucrative for many of its members. For example, James Dillehay, an author and craftsperson, promotes his books and crafts and he’s seeing results from his efforts. He says, “Marketers who want to move into social networking effectively must basically drop all their pretenses and become real people others can relate to. Otherwise rejection is a quick and guaranteed click away.”
Here are some ways to advertise your products and services on Facebook.
The Facebook Marketplace
You can sell your products on Facebook through its own application, the Facebook Marketplace. It has many options for businesses of all sizes.
Think Craigslist on steroids and you’ve got a feeling for the Marketplace, which provides categories for housing, jobs, selling personal items, and services. Listings are free, but the buyer (and any browsers) have to be members of Facebook to search and purchase in the Marketplace. In an interesting twist, you can also give items away for free (a great way to get people into your storefront) or to charities.
Easily create a banner ad on Facebook in a few simple steps, especially if you already have a logo and a message. You can select from many target audience options. For example, you can zero in on gender, age, location, college, workplace, keywords, and more. Once you choose your targets, Facebook automatically tells you how many users match your specifics. You pay per click, or per impression (you choose), and you can advertise on your own Facebook page or target other pages to include your ad. You can also track the results of your ad to determine whether it needs tweaking.
Post information about products, services, promotions, sales, and even upcoming events. Surf Facebook and you probably will see numerous other local businesses in your area promoting themselves this way, often with a surprising number of fans. For example, many local bars, restaurants, and clubs are members, and they regularly post information on performers at their venues as well as happy hour specials, new menus, winemaker dinners, and more. This can give you an idea of what to post to promote your own business on Facebook. Track your posts to see if they increase business as your fan base increases.