I sat up straight in my chair as I bumped into sales writer/blogger Shamus Brown’s Shameless Sales Blog, and in particular, his entry about How Good Selling Creates Value. I’ll link you to the post, but first want to point out a couple of key issues:
A main theme in my blogging here at All Business over the past 3+ years has been that selling is an admirable profession – that true, consultative “salespeople” – whether you are the biz owner, manager, or one of the sales team – add value to the economy and the world.
Those who sell are agents of change…. and I believe this in my core being.
Not all of my clients’ salespeople always feel this way – including one I spoke with a couple of weeks ago. He was adamant that no one likes sales people – and no one likes to sell or “be sold”.
So it was with pleasure that I read Shamus’ thoughts, such as:
Good selling actually helps your prospects and customers even if they do not
purchase anything from you.
Good selling creates value by helping your
prospect understand how to solve a problem, or how to do something in a new and
I couldn’t agree more – and that most people are so consumed with their day-to-day world that they don’t (won’t or can’t) step away to look into their issues or potential solutions sometimes until a consultative seller comes along to be of service. Other times, we might think a solution isn’t possible, or that it is a hassle. Shamus puts it this way:
Most people are walking around in a trance, thinking about the millyun things
they got on their to-do list while they down another Starbucks
When you get people to stop, focus, think and feel, you’ve done
something to help them.
Yes, Shamus Brown and everyone else…. sell with PRIDE.