Ever get tempted by those e-mails in your spam folder? It’s easy to do. Viagra and Vuitton for less, Vaios and iPhones for free.
Also tempting: marketing secrets — how to make the sale or sell Popsicles to penguins. Hard to resist clicking.
The Internet is full of things that seem too good to be true. Michael Senoff has been battling that skepticism for years, selling the trade secrets of the highest-powered business gurus in the world for pennies on the dollar. Or just plain giving it away.
Can’t shell out thousands for a day with Jay Abraham? Senoff will sell you the seminar materials for a few bucks. “People pay $20,000 to go to these seminars,” he says. “I sell them for 10 to 20 cents on the dollar.”
He started in 1999 when his first child was born with a serious health condition. Senoff knew he couldn’t go back to his corporate 9-to-5 so he started HardToFindSeminars.com. It’s a site where people can buy, sell and trade materials from all sorts of business seminars.
Since then Senoff has expanded from cheap to free. At his site he now offers more then 170 hours of audio interviews with some of the great minds in marketing, including Abraham, Bill Bartmann, Gary Haliburt, Carl Galetti, and Jay Conrad Levinson.
“The interviews I’ve done with the experts on my site, some of them charge thousands of dollars an hour,” Senoff says. “If you added up all the consultation fees these people would charge to listen to this advice you’d pay over $50,000.”
Why is he giving it away? He just wants to help. And make some money himself — out of his two-car garage — buy convincing site users he’s a straight-up guy.
“I want to make sure the best information from the most knowledgeable sources remains free, without ever being hard to find,” he says. “Marketing can be a minefield. Everyday thousands of people lose their shirts.”
Senoff hasn’t lost his yet. Stay tuned to your spam folder.