Google’s AdSense applies its search and categorization technology to the contextualization and placement of text ads. As a site owner or manager, when you create an AdSense account you gain the ability to place ads on your site that Google has deemed relevant to your content.
Self-billed as “The Internet’s Ad Marketplace,” AdBrite takes an open market approach. With AdBrite, potential advertisers shop through a list of willing space providers. As a site wishing to carry AdBrite ads, you sign up, set a bid price, and wait for advertisers to contact you.
Both AdSense and AdBrite allow the advertiser and host to accept or reject ads based on a range of criteria (including blocking competitor ads), but AdBrite has the added benefit of allowing you to do this on a case-by-case basis. Google’s response to this is their “competitive ad filter,” which lets you enter URLs you’d like blocked, but the AdBrite solution is far more direct and user friendly. AdBrite also offers the added benefit of keyword-based advertising that includes demographic and regional filters.
The Submission Process
AdBrite’s submission process, like Google’s, requires that you provide personal data such as your social security number and credit card or banking information. Once registered, you will be asked to set some ad parameters, including identifying the geographical area and demographic you’re looking to attract. AdBrite calls this “creating a zone,” and it also entails providing them with a basic description of your site, setting keywords that describe your site, deciding which ads you’ll allow — e.g., clean only or both clean and adult — selecting banner or sidebar ads, and setting the cost per day for advertising on your site. The final step is to place the code created by the system on your site. Once you have a zone set up (you can create multiple zones) you gain access to AdBrite’s basic but sufficient stats tracking tool.
When Do I Get Paid?
AdBrite’s payment terms are Net 90 (every 90 days). Income is accrued until it reaches a minimum check amount that you set when you first sign up (it can be changed at any time).
Can I Run Both AdSense and AdBrite on the Same Site or Page?
Yes and no. Google’s policy states that you may not co-serve “any advertisement(s) that an end user of Your Site(s) would reasonably confuse with a Google advertisement, or otherwise associate with Google.” The term “reasonably confuse” is key here, and is of course designed to allow both parties reasonable expectations while simultaneously protecting Google from any liability. The likelihood that Google will pull your account if you host other text ads is slim, but it wouldn’t hurt to clearly identify and isolate any competitive ads, such as those from AdBrite.
And the Winner Is: AdBrite
Although AdBrite requires slightly more effort in the initial stages, it gains significant advantage by functioning as an open market for ads. AdBrite’s ability to let the user target their ads to a particular site is also unique and appealing, and in the end what makes AdBrite the clear winner.