Who’d have thought it!? Kelly Parkinson has convinced me that making a sale is like talking a police officer out of a ticket!
Here’s a sample:
If it’s dark, immediately turn on your overhead light.
What officers want most is to feel safe. They don’t want to have to be on guard.
Make them feel like good guys by showing them you’re a good guy–or gal.
Turn on your overhead light.
It’s secret police language for, “I understand you’re wary, but I’ve got nothing to hide.”
Like cops, your prospects WANT to be reassured. Make it easy for them to see you. Here’s how…
Now, go read it the way Kelly tells it.
(Oh, and Kelly isn’t shy, either. On her website she has a button called “Get a Proposal”. We could all learn from her.)