I”m writing this from beautiful Vancouver, B.C. – looking out at majestic mountains. What a wonderful place to be.
Next weekend, I am a volunteer for a charity event. I chuckled heartily when I received an email sent to all of the volunteers, which was written in an excited tone. Some of what it stated was:
I am a volunteer and my shift is from 9AM to 10:30PM.
There is no food or paid parking for volunteers
Event tshirts formerly given to volunteers will be $10 this year
I can leave my belongings in a certain room, but there is no sure way to guarantee something won’t be stolen.
Other than that, it should be a great time!
Now I have been volunteering for several years and know what this event is about and what it is not about. If I were a newer volunteer, though – or even having a bad day – I might read thiat and say, “why?”
Why would I want to participate where basically the organizers cared so little about my welfare that they not only set things up this way, but then sent me a letter that nearly disuades me?
Volunteers are the lifeblood of many, many charities raising billions of dollars in the U.S. and elsewhere. With just a little tweaking, this could have been much better written to actually excite volunteers and assure them of the great work they will be doing this weekend.
Think about what you say and write to prospects and customers – just a tweak here and a different word there – could make ALL the difference!