The idea of a seasonal business may appeal to some budding entrepreneurs. You would work hard and rake in the money when there is seasonal business and then take time off to relax and enjoy it in your off-season. Most retail businesses are somewhat seasonal. Outdoors-related businesses are highly seasonal in most climates in the U.S. Then there are “tax season” and “wedding season” that have their own calendars.
Entrepreneur magazine through MSNBC warns, however, that, “running a seasonal business requires year-round work and tough self-discipline. Behind every successful seasonal business is an entrepreneur who’s willing to work twice as hard and twice as smart as the conventional business owner.”
The article offers four principles (and I offer comments on eacy) for surviving a seasonal business:
- Be financially disciplined. (Save as much money as you can during the peak times.)
- Make the most of your peak season. (Learn what works one year it will help you prepare for next year.)
- Maximize your time during the off season. (That’s the time to marketing and planning.)
- Start a complementary seasonal business. (And make sure you don’t have overlaps that will dilute your energy and focus.)
Tip of the hat to Rich at Business Opportunites Weblog.