“Keyword ads are big earners for Google, Yahoo!, and AOL, so trademark lawsuits currently in the courts could spell major hassles.”
“Search engines have emerged as the Clydesdales of the booming online advertising industry. Just look at Google’s upcoming initial public offering, which could value the search giant at $25 billion. Wall Street anticipates the biggest IPO since the dot-com bubble burst. Google’s chief competitor, Yahoo! (YHOO ), just announced a wildly successful fourth quarter, with revenues up 132% from a year earlier, thanks in part to surging ad revenues. Seeing dollar signs in searches, Microsoft (MSFT ) is hastily building up its own engine to compete with these two gorillas. ”
– I believe Google is on the wrong side of this. They should know how difficult it is to build up a brand and respect other peoples trademarks. They were caught with their pants down on this. They have been very diligent in pursuing trademark infringements on the Google name (just ask the owners of what was googlegear.com and is now zipzoomfly.com). If they want to make money on a trademarked name then they should offer a cut of the proceeds to the trademark holder. If the trademark holder accepts then all is well, if not then they should honor the trademark owner’s rights. -ed.