For those companies that are attending the DM Days conference here in New York this week, attendees of the “Search Marketing Basics and Beyond” panels yesterday received a real treat.
A large panel of search marketing experts provided specific recommendations for a DMA member site and finished up the day with a “site clinic” panel where audience attendees volunteered their sites for review and panelists provided search engine optimization recommendations.
Panelists and topics included:
"?¢ Jeannette Kocsis, vice president, digital marketing, Harte-Hanks. Kocsis – how web marketing can most effectively be integrated with other media.
"?¢ Dr. Amanda Watlington, ceo, Searching for Profit. Watlington – review and evaluate the site and provide insight about spamming search engines (how not to).
"?¢ Detlev Johnson, vp, director of Consulting Position Technologies. How to recognize and overcome technical issues will be the focus of Johnson´s evaluation.
"?¢ John Marshall, ceo, ClickTracks.com. Web analytics.
"?¢ Kevin Lee, executive chairman and co-founder, Did-it.com. Pay per click.
"?¢ Matt Bailey, President SiteLogic. Web site usability and accessibility issues.
"?¢ Mike Moran, IBM distinguished engineer and manager of ibm.com Web Experience. Building a business case for search marketing.
"?¢ Lee Odden, president, TopRank Online Marketing. How online PR can improve brand visibility and search engine rankings.
Jake Baillie of TrueLocal and Brian Klais of NetConcepts came in for the last panel on site evaluations.
Overall it was a great series of sessions and I believe the attendees got a lot more than they bargained for.
Here’s a short writeup on the sessions at DM News.