Sarah Palin. Many people (and I mean a lot) were thrilled with Governor Palin.
And I understand why. She did a great job. Politics aside, she comes across as
capable, confident and yet warm and caring. She seemed authentic.
Today, reading some of the responses to her speech has
been amusing. For instance, Lauren Beckham Falcone, a writer at the Boston
Palin for her (apparently) outdated hair style:
With her long, straight, often pinned-up locks,
Palin looks one humid day away from fronting a Kiss cover
Falcone even enlisted professional help in
lambasting our potential future VP’s coiffure:
“It’s about 20 years out of date,” said
Boston stylist Mario Russo of the Alaska governor’s ’do.
My first response is, they’re wrong. I think
Gov. Palin looks fantastic. And a lot of people agree as the current buzz online
is that she’s our nation’s hottest
My second response is, this writer and her
stylist pal are more wrong than they think. Palin might just make fools of them
both by creating a new hairstyle trend. She’s already done it with her nifty
eyewear. USA Today reports
a surge in demand for the style of eye glasses worn by Gov. Palin.
But what I like most about this is how Palin
treats the whole issue of her looks. Palin recounts an interview with a Vogue
“A reporter once asked me about it (her
appearance) during the campaign, and I assured him I was trying to be as frumpy
as I could by wearing my hair on top of my head and these schoolmarm
I get the feeling she’s pretty comfortable in
her own skin. This reinforces how she came across in her speech. What you see is what you get.
A lot of businesses could learn a lesson from
Sarah Palin. Too many companies try to be something they’re not. They try to do
too many things for too many different types of customers. And they wind up
doing none of them well.
Or they spend marketing dollars telling us how
wonderful they are. Then when we do business with them we have a completely
different experience than what we were led to believe we’d have.
Being authentic means being honest. It also
means being yourself. For a business it means focusing on what the business does
best and serving customers they can serve best. And it means connecting with
those customers so they know how to best serve them.
That’s an authentic business. That’s a business
that will grow and thrive in any economy because they’ll have plenty of loyal customers.