This has got to be the worst sentence to lead with when following up with a prospective or current customer….
I’m just CHECKING IN……
Yet business owners and sales people say this all the time when following up on a potential opportunity. Let me make this clear – you are not calling an airline or a hotel.
If you speak like this, you are being unclear to your prospective customer. Chances are you write this way as well. You may not want to be direct, because that feels too “salesy” – here is what you do, specifically:
BE CLEAR with people. Yes, that’s right.
Tell them why you are calling – say something like this:
John, you and I spoke two weeks ago and you seemed to be very interested in a website update that matches better with your business growth. We have more ideas and I wanted to pick up the conversation where we left off.
Big difference from the first response – yet people constantly do it. Be clear with people. Don’t waste their time. Half-listening and half-explaining what you are thinking does not help anyone. Directness does not need to be equal to brashness or rudeness. Instead, be direct and kind, clear, and serve others. If you do, you’ll see your sales increase and find more reward in what it is that you are doing.