I had the Sales Rescue Team take a look at Evan’s site and
I’m going to post about that shortly, but I’ve been meaning to simply let our
sales readers know about this valuable resource. I have been so impressed with
his technology platform and model that I’m partnering with his service for my
own small company.
Evan Sohn recently founded SalesConx.com and it is pretty amazing. Let me
explain it by way of a question – how many times have you said, “I’d pay $500 to
have the chance to meet the CEO of that company….” If you have, SalesConx is for you.
It is a matchmaking platform for buyers and sellers of
leads. I am starting to use it for another client of mine, for which I’m
responsible for generating leads, to find qualified sales managers with outside
field sales reps. I put together a request and post it, and what I’m willing to
pay, for a particular project or lead profile. If someone in the network has a
connection to the actual person or the title of a person that fits my
description/parameters, that person lets me know and is paid the fee I agreed
to for connecting me to that individual.
All that said, I asked one of the Sales Rescue Team experts to
offer some comments.
Daniel Laury, CEO of LSF
Interactive had these comments:
Congratulations, Evan. I think that it’s a powerful idea. As
is often the case in an online marketplace, it’s a chicken and egg problem,
whereby buyers and sellers will each need to find enough volume to make it
worth their while. I would start by simplifying the website.
For example, I would want to open it up more to the public
(at least at the beginning) and let everyone see the full listing descriptions
without having to log in. We all want to test before we buy! Then, you might
want to rank your listings with the highest paid ones on top (at least on the
home page) in order to quickly grab the user’s attention and interest.
From a marketing standpoint, you might want to attract larger firms by offering
special promotions, such as occasionally matching their offers and double the
money offered. You might also want to push the offers to several other
distribution channels in order to get the offers fulfilled faster – namely push
it to several other social networks such as LI, FB, Twitter and others. If the
requests get completed in a timely manner, companies will start using the tool
a lot more and be willing to leverage your community on a regular basis.
Thanks for the input, Daniel.
As I’ve traveled around and around the sales lead generation
block, I’ve seen a lot of gimmicks and bad ideas. In fact, I’ve been run over
by very large vehicles while walking around this block…
However, SalesConx is on to something grand here. Lead gen,
buying leads, buying mailing lists, are all fraught with one weakness – you rarely
have a direct connection to the person you’re want to reach. With the SalesConx
platform, someone makes the intro for a fee. A warm introduction, no less. It does
not get any better than that in the hard world of sales.
Let me know what you think and what sorts of approaches you are
using to warm up a lead. Email me direct at Q4Sales.