Everyone wants to grow sales – but how? Pop some popcorn or just set aside a lunch hour and watch the highlights of our MIT Enterprise Forum NW “venture lab” on selling. I’m talking about how to sell products and services – including discussing the value you offer, how to qualify, and how to follow up then ultimately close business.
As the moderator and chair of the event, I am very proud about how the event ended up. While there are a few sound issues with the video, it captures the essence of the event.
We started the evening with award-winning author Jeff Lehman (The Sales Manager’s Mentor) who talks about the fundamentals of selling. Then we move on to process and methodology with sales guru Matt Close of the TAS Group, and round off the discussion with business expert Dave Parker of One Accord, who offers four “nuggets” of wisdom. Later we open it up for questions. Enjoy – and forward to anyone who is looking for sales ideas.