Carrie wrote to the Sales Rescue Team a few months back and discussed some of the challenges she faced.
Madcapz manufactures and sells fun, unique and colorful women’s baseball caps which Carrie says are the feminine alternative to the baseball cap. She sells online, but she also sells wholesale across the country to hospital gift shops, oncology boutiques, golf pro shops, golf retailers, small gift shops and boutiques.
Before I even read Carrie’s requests, I went to her site. My first thought was she needs a blog and could likely benefit from using a robust theme like Thesis. Then in one of her very first emails, she says the exact same thing.
I’ll be writing more about using the very practical WordPress theme Thesis, but for now I think one of the biggest things she can do to make her life easier is to get a blog going on her site.
She is doing a lot of the right things. She just needs more of them. She has a Facebook Page for Madcapz and could probably do a fan promotion to grow the fan base. The Facebook effort would allow her to share the many glowing testimonials she has for her product.
Carrie has been using Squidoo and that has helped her pagerank for specific searches like Women’s Baseball Caps or Fun Baseball Caps. Of course, she has some large competitors who shall remain nameless.
She’s tried Google Adwords (which she did for a year and stopped with no effect on her traffic). If she were to do PPC again, she would want to create some custom landing pages based on those keywords. I’m not certain if the Thesis Theme for WordPress would work straight out of the box for that, but it wouldn’t be hard to find a quick developer fix. I might have her talk to Shanee Kirk Marketing when she can afford a small PPC campaign again. But PPC is expensive for a $20 product.
She works hard to get as much press as possible in blogs, magazines, and newspapers, but it only delivers a short spike in traffic.
Rather than getting lost in the technical details, I believe Madcapz should just keep doing what they do well: making great hats for women and children. There are some great ambassador, word-of-mouth type and cross-promotion ideas out there and I’m going to come back in and post some updates from the rest of the Sales Rescue Team shortly.
For more information: