The Sales Rescue Team mission this time is to help 60 Minute Strategic Plan, Inc.
They provide a unique method for helping biz owners and entrepreneurs craft a strategic plan (not a business plan) to help them get on the path to staying focused on the critical issues in their business. Please know that they have a successful business, as do most of the companies we serve – but we are offering up ideas to take it to the next level. All of us can get stuck in a what next scenario for growing our businesses, so the concept of sales rescue is meant to be positive in how we often come to the aid of a friend in need.
Raz Chorev from Continuity Programs Australia:
I have recently come across a website, which intrigued me: it had nothing but a series of online tutorials videos, and a contact form. I was a hot prospect, and I filled in the contact form – and I followed up with a phone call. I had a sleepy receptionist on the other line, which took my message, and said someone will phone me back. No one did…
My point is – online tutorial videos, webinars are fantastic tools to get the right people to call. It should eliminate tire-kickers, and bring in the right prospects.
As part of their website, they should include a presentation (2-3 minutes) of a workshop, to attract potential buyers, video testimonials of customers (taken straight after a workshop) and at the end a link to see a live workshop, or web based one.
Shanee Kirk from Shanee Kirk Marketing:
#1 – To improve conversion, they need to have a stronger call-to-action on each and every page. Currently they have a teeny-tiny call to action at the bottom of the page. I recommend an on-page contact form. I have found that this simple change can increase the conversions by 4x’s!
#2 – Meta-Tags – The title and description tags could use some work. Pulling your best keywords into your title tags will help with search engine rankings and pull more visitors to your site with a compelling title. I don’t see description tags on the pages that I checked! The description tag is the first place to have a call-to-action before someone even visits your site: “Learn more about our consulting services and our 60 Minute Strategic Plan.”
#3 Online Workshop or Webinar – Yes. I definitely think that they can do this. I have seen great success with PPC driving traffic to register attendees for webinars. They could attempt one with a fee first. If this doesn’t drive the traffic/revenue that they are looking for, they might try an “intro” course that is free, then a lead nurturing program to convert those people to other paying courses.
Lisa Jachimowicz, Digital Signage Forum:
These people at 60MSP are so smart that the immediate answer is right within their website! The answers are located in John E. Johnson’s Blog! He writes about the change in recession and how hard times can be useful!
First order of business would be to get these words above that John. I. Johnson on the main page – Especially the Hard Times words above! Organize it for website with bullets for the key points and then offer a free webinar (online) to all and blog out about this, not just on his blog, but open a few more new blogs with other blog companies. The last words before sign up (the call to action words) should also be from his (John’s) Problems faced in his recession post and those were: “Create a plan that allows for quick adjustment when conditions change”
And then Sign Up For This Free 30 minute Webinar Today!
Yes, I said free!
With this, I think they should make a 30 minute webinar with a few useful tips and teaser to the real deal that they want to get paid for. This is addressing almost every business in the United States current curiosity and possible need to revamp for different revenue streams. It gives them a taste of what they want and to know the money they spend on the real webinar course will be put to good use. Why? because in economic turbulence the some of the first budgets to go are marketing and education.
The really important thing is to take this to the 600 people they have in the database NOW and show them the free 30 minute webinar AND offer them a (past preferred client discount) on the enhanced webinar class regarding these issues AND then even more of a discount if they refer 4 other companies! They could do this easily by creating a sign up form on their website that tracked referrals.
To sell an idea that generates ideas is tricky, and doing it online as a stand alone offer is even more tricky. Moving an idea from a one-to-one solution into a one-to-many solution can easily become a costly endeavor. Online workshops is often more suitable as a complement or a forum for follow-ups than a stand-alone.