Do entrepreneurs and small businesses really drive the US economy? There are studies that say yes, and no. Data can be manipulated. But one thing is certain: Owning a business demands passion and commitment. That commitment is what moves our economy forward.
The Sales Rescue Team (SRT) has been one of those small passionate ventures. It is a pay-it-forward lab that I run through my day job at Q4 Sales and one that I’m excited about. It has employed two part time contractors intermittently and served as a way to help others with their business challenges. We’ve recently morphed the effort to include free private reviews as well as public reviews. The public reviews are now focused on the hot innovators, the startups that are gaining traction quickly. Companies we see doing it right that can inspire the rest of us, myself included.
Our first review in this new SRT model is about CakeVase(R). Kathleen Meisinger has invented a fun, easy way to decorate a cake. It is a simple, yet quite elegant way, to make your cake look as if a professional decorated it. Foodies and busy moms will love this device. Cakes are almost always a hot seller, even in this economy, and what we like about Kathleen’s idea is she makes it fast and affordable for do-it-yourself types to create something beautiful.
Here’s an image:
Like many of us, Kathleen is trying to build traffic to her site. Feel free to send me your ideas. She’s done a great job on Facebook and is starting to use Twitter more. You can fan her Facebook page here.
I also want to share a hat tip to where you can get this: Try ChefTools. My friend Walter Kraus runs it and I’m always amazed at the niche tools he sells at his gourmet food tool site.
You might also want to share your recipes for great cakes at another friend’s site with a very fun name: KitchenMonki. It is a free web-based recipe sharing site where you can manage your recipes, create your shopping list (including sending it to your cell phone via SMS) and other cool things related to food and preparing meals. And, of course, to eating!.
TJ McCue is founder of Sales Rescue Team. Head over to see all the free website reviews.