Rescue Team Mission 6: 2 Birds Gallery
would love to figure out how to get more business from my sites as I’m about to
be completely web-based. –Jennifer Umphress, 2 Birds Gallery
Full post of comments and advice is
found here at the Sales
Rescue Team site.
I have to say that you make stunning
figures. And to start off with a compliment, the large pictures on your
personal site really are gorgeous and bring out their beauty. However, there is
not enough followup on either site to make me buy them. What you need is a site
that is calling people to action.
A way in which they can identify with
your passion as an artist and with your craftmanship through your products. For
that to happen, you will need to make your personal site much more personal
with information about you, your workshop and how you do things besides having
a gallery with pictures that people can click and see in their own time. Get
rid of the flash on the front page and add text to the site. Because even
though a picture says more than a thousand words, you might want to add some
words to get the pictures talking.
Jodi Kaplan, Principal
I agree with Arne, those designs are
gorgeous! Join the two sites together (not sure why you have two).
Add descriptions of the pieces that bring them to life: “this tiny
octopus requires 20 steps and 14 days to make. An artist working with
tools no larger than a toothpick must hand craft each individual piece, then
carefully join them together to make the final design.” The reader
must be able to imagine the process, the care, and the beauty of the result, as
well as see it.
Put pictures of the artists on the site (people buy from people and want a
connection with the person they’re buying from). Organize by type of
object, as well as by artist. Instead of adding the artist’s name at the
end of each object title, put it on top (to fix the work of each person in
readers’ minds). Talk more about the materials used, and explain what
different things mean (such as lampworked), and why it matters.
Add involvement devices (video of artist working? audio interview with
artist?) to encourage people to spend more time on your site and looking at
You have gotten good advice from the Team.
I would do away with the first two screens of your website, and have people
open to a beautiful piece of art — your featured art of the day or week.
Change it regularly. It can be repeated, but make people who like what you have
return to your sight to see new pieces.
TJ here. Overall, some great input. I
hope you are able to draw some workable ideas from the team.. Thank you to
Arne, Jodi, and Marilyn.
The only addition I would suggest, on a
generating awareness front, would be to take some of your images and use them
in your profile on LinkedIn or Facebook or in any of your social networks.
This will accomplish two things: One,
you will show up in the LinkedIn updates type messages within your network more
frequently. Two, it will force you to think about sharing the great art you
have, in new ways, with your audience.
About TJ McCue, founder, Sales Rescue Team:
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