As many readers here know, the Sales Rescue Team receives a lot of requests for reviews. We have historically published a full review at our main site and then a condensed version here.
In order to be sensitive to our customers, the small businesses and startups, we have morphed a bit over the last few months. Instead of offering constructive advice in public about how a site can improve its online sales and marketing, we now only give this type of advice privately. It helps the small biz owner more to receive those ideas one-on-one.
In addition, we decided that we would highlight the startups and companies that were shaking up a market, or creating something new, something that most people would see as truly innovative or fun or revolutionary in some way.
This month, we want to highlight Tim Jackoboice, the founder of KeyRingThing.com. The concept is simple, yet quite elegant: Get all those loyalty and store discount cards out of your wallet and put them on one card. As a consumer, I can immediately get into this idea.
As a merchant, there are even bigger opportunities. You can choose to private label a card with your brand and allow your customers to combine their cards, but have your logo, your brand in front of them every day. Talk about share-of-wallet.
I can see this working well for retailers who want to team up with one another and put their programs or strip mall on a card. I can also see where a realtor or broker might want to “sponsor” a card and be more visible in their prospect’s day. There is also a revenue opportunity to become a sales agent. If you have the right sort of business where you see many small biz owners or retailers, you could work as a sales agent for KeyRingThing.
Learn more about KeyRingThing.
The Sales Rescue Team is a pay-it-forward initiative out to help small businesses improve their online sales and marketing with free advice and reviews.