In a recent discussion regarding Web 2.0, the topic of Internet inter-activity came up. Someone commented they had little or no time to update their website, let alone moderate it as most 2.0ers need to do.
With Web 1.0 people couldn’t wait to get a website up and running – thinking that business would beat down the virtual door, yet that seldom happened. Like everything else, a website is added work. However, for the amount of work put into it, the results can be astonishing.
Here are ten tips on website maintenance.
1). Hire a waiter to do maintain the site. As an owner, you need to delegate the responsibility. Your spouse is not qualified as there are enough topics to argue over without having to discuss the website.
2). Update weekly. Design the site so one fifteen-minute session freshens the weekly content.
3). Make sure your menu is a predominant item on the site.
4). Directions are a huge website asset.
5). Special events make for perfect upcoming filler. Pictures of events past add color and if done well entice new customers to give your spot a try.
6). Staff bios. Make sure that you or chef is highlighted on the site along with your manager. It is a great a staff ego boost and it also gives credibility to your operation.
7). Coupons are a great website addition and a traffic builder.
8). Email updates to your mailing list and let them know that other information is obtainable from the site.
9). Encourage comments and reviews.
10). Don’t forget the recipe section. A few rotating recipes will build regular readership.
If you think of your website as another location, you will increase exposire and see results.