Two articles caught my attention recently about the growth of RSS and its implications for marketing. One was by Clickz writer Rebecca Lieb entitled Real-Life RSS Marketing, and the other by Chris Pirillo, Microsoft Announces RSS Support: Marketers, It´s Time.
Rebecca outlines a litany of ways RSS can be used for marketing purposes including coupon feeds, affiliate marketing, PR, and branded content. Chris extols the virtues of Microsoft’s decision to include RSS in an upcoming version of its browser and integration into the next generation of Windows, Longhorn, though neither are expected to hit the streets until sometime in 2006.
When Microsoft includes something in its OS it’s pretty much a foregone conclusion it will affect the masses. Just think, no longer will we have to constantly explain what RSS is. People will actually know!
Of course, RSS is already integrated into most blog platforms. I view it as a companion technology that syncs very well with blogs, kind of like peanut butter and jelly. (Or ham and cheese.) Can you tell I’ve not had lunch yet?!
People have asked me what the NEXT next big thing to hit the internet will be. After a long stare I usually say in somewhat muffled tones RSS. These two articles give me reason to believe that is indeed the case. (Then, again, there are these things called wikis…)