Nothing says Canada like a trip to Tim Hortons for some hot coffee and a cruller.
What’s Tim Hortons? It’s Canada’s version of Starbucks, only without the snooty lingo and effete offerings. No chai soy lattes or mint mocha chip frappachinos anywhere near this place. It’s where real Canadians go in-between trips to the beer store.
Tim Hortons is also home of the annual “Roll Up the Rim to Win” content. Every year, Canadians of all stripes (i.e. beer drinkers and non-beer drinkers) flock to Tim Hortons to win incredible prizes like cars, boats, instant cash and, of course, all the coffee and donuts they can consume.
But here’s the catch: rolling up the rim of a paper coffee cup can be hazardous, especially if you’ve just consumed a six-pack or two. Broken fingernails and chunks of waxy paper between the teeth are common side effects. Enter Paul Kind and his 100 percent Canadian invention: the Rimroller.
The Rimroller is a keychain accessory that fits over the rim of a Tim Hortons coffee cup and, with one quick pull, reveals the contest winnings beneath. Just the thing you’d expect from an inventor of Kind’s stature. After all, this is the same guy who gave us the Bookhug, a holder that keeps a book open, and the Handyfold, which folds letters neatly into three sections so they’ll fit into an envelope.
Canadians are going wild for the Rimroller. The device retails for $2.50 and sales have surpassed 200,000 units. “It’s the greatest thing since the twist-off beer cap,” says one proud Canadian. “Now where the heck’s the bathroom?”