Still on the fence about actually launching your business idea? Having trouble taking the steps necessary to take your business to the next level (hiring employees, moving to a better location, or __________ — fill in the blanks)? Are you perhaps “in your own way”, as a friend of mine puts it?
Robert Middleton, whose own business, Action Plan Marketing, is dedicated to helping consultants be better marketers, closed out his series of articles on “Ted Dumbest Marketing Mistakes” with Risking by Not Risking. Middleton says, “Start questioning those things you perceive as risky. Don’t just look at the upside of avoiding them, look at the upside of doing them. [Emphasis mine.]