Affiliate marketing involves promoting other people’s products. A lot of home based businesses (and small online businesses) use affiliate marketing in one form or another. When we put affiliate links on our web pages, we tend to ‘set and forget’ them. But how often do you review your affiliate links? Reviewing them on regular intervals helps you remove affiliate links you no longer want to promote.
Over time, your affiliate arrangements will change and a periodic review will help you sort out problem ones. The most obvious problem will be broken links and you can fix those assuming you can contact the affiliate vendor and get the right link. Other problems you might encounter are affiliate vendors that have gone out of business or sold their business to someone else. In the latter instance, the business may change to something you no longer want to promote. Other things you might notice have to do with quality of product and relevance. Is the affiliate product still relevant to the market? Does it still offer quality to the buyer?
To a certain extent, you will be judged by the affiliate links you put on your site. If someone buys something off your affiliate link and they don’t like it due to poor quality, it will reflect badly on you. The buyer may not complain directly to you but he or she may be reluctant to buy other things you promote. You can’t please everyone, but a good thorough review of your affiliate arrangements will help weed out undesirable ones and ultimately save face for you.