Have you ever received an email from someone’s autoresponder only to find it was full of outdated information? In Review your Autoresponder for Broken Links, I talked about my experience with one autoresponder that was full of broken links. It caused me to unsubscribe from that autoresponder. Broken links are only one of the problems with outdated autoresponder emails, however.
An autoresponder email series should serve some overall purpose. That purpose may be something as simple as gaining trust and building a list. Or it might be to ultimately sell a product or opportunity. Are the messages still in line with that overall goal?
Each message in the autoresponder series should also deliver a message – perhaps independent or perhaps related to the overall theme of the autoresponder. Is the message still conveying what you want it to say? Or is there some part of it that no longer applies and/or is out of date?
The only way to find these issues is to review your autoresponder periodically. Read each email and click each link to make sure it still works. It’s too easy to think of an autoresponder as “set and forget”. It’s easy to think that once you write the content, you can just let it do its work and forget about it.
For the most part, that is true. But perhaps once or twice a year, review your autoresponder series. This goes for other “auto pilot” marketing materials as well – for example an eBook. Reviewing the autoresponder will help ensure that your material is fresh and free of out dated information. Nothing says “Nobody’s home” quite like an autoresponder that has old or non relevant information in it.