Roman Rytov has posted this review of Lightning in a Bottle: The Proven System to Create New Ideas and Products That Work on this blog called Roman’s Miles. He did this as a favor to me – I was sent the book but did not have time to read it. Thanks Roman!
In his thoughtful review, Roman also offers some great insights about creativity and the creative process. He challenges several of the author’s points. Here’s a snippet:
Then the authors bring quite vague and amorphous reasons why the new
idea generation process doesn’t work in the corporate America – nothing
new, very obvious suggestions, and short and primitive examples.
The next chapter in the de-briefing of crashed idea generation projects lists the 10 reasons of failure:
1. Trying to sell things people don’t want to buy
2. The ideas don’t make financial sense
3. Giving up too soon on good ideas
4. Pushing bad ideas too long
5. No separation of good ideas from bad
6. Thinking small
7. Delegating idea development to junior people
8. No specialized talent for developing ideas
9. No process, or a poor process to develop ideas
10. No real, important difference versus competition
Each of the statements comes along with examples supposedly brought
to convince the readers that the 10 reasons fully explain the
challenges of the new idea generation process. Although the
anti-patterns obviously can be found in every failure of a new idea
generation they don’t teach us anything new. Why a bad project fail?
Because it was bad and one was pushing it for too long! A big waste of
time and paper – the feeling I got from this chapter.
Hmmmm…guess I am glad I did not read the book…..good to know. Time is precious. As Roman does on his post, if you want to offer a different perspective, please feel free!